By now every make up addict has heard all about the astoundingly successful Korean BB creams (beauty balms) and CC creams (colour correctors). These products have proved so popular with beauty lovers all over the world that every western brand – from MAC to Chanel – has released their own versions by now. They’ve taken over traditional tinted moisturisers as the makeup product everyone is wearing when they don’t want to look like they’re wearing makeup. Now, a whole new wave of cutting edge Korean products are hitting Australian shores. In fact, some of the leading makeup artists in the world have said that all the best beauty innovations from the last few years have come out of Korea and that Korean makeup and skincare technology is leading the way for the traditionally dominant European and American brands. So, this new generation of Korean products are probably going to be in everyone’s makeup bags very soon!
Carry your liquids in cushions
French brand Lancome prides itself on working with the most glamorous spokesmodels and make up artists in the world and is a brand that’s all about timeless sophistication, so when they jump on a trend you can bet it’s here to stay. With one of their newest releases of products, a line of foundation cushions, they’re embracing a Korean beauty secret. It’s considered fashionable in Korea right now to have glowing, dewy skin and to achieve this women are steering away from anything matte. That means they’re using liquid products in place of traditional powders, but that can make on-the-go touch ups a bit tricky – which is where cushions come in. The cushions sit within a compact and are soaked with the liquid product, they usually come with one refill and each cushion lasts several months. In Korea foundation, BB creams, gel eyeliners and blushes all come in cushion form.
A skincare regime infused with some unusual ingredients
One of the most popular ingredients in Korean skincare products is something that the rest of the world has been a bit slow to pick up on – snail slime. The slime extraction has antibacterial properties, which makes it perfect for those prone to blemishes. It’s also said to give the skin a glowing, perfectly moisturised look. Snail slime is far from the only skincare product most Korean women would own – in fact, Korean skincare companies are famous for recommending ten step daily skincare routines! Alongside familiar products like collagen enriched creams are fermented bamboo toners, starfish extract and fruit infused moisturisers. One product that’s slowly becoming a hit outside Korea is the sheet masks, these are cotton masks soaked in ingredients like vitamin E which are worn for ten or twenty minutes to give the skin an instant boost.
Get glowing in a whole new way
Rosy pink and deep cranberry blushes and shimmery bronzers might be in most Australian womens makeup bags but the latest Korean trends look at glowing cheeks quite differently. First, those baby pink blushes have well and truly been replaced by shades of orange – tangerines, peaches and corals. Korean women also eschew the bronze look entirely, instead creating that healthy glow with some of the most beautiful highlighting products in the world. Highlighter isn’t just applied to the top of the cheeks but down the bridge of the nose, along the brow bone, in the cupids bow, in the centre of the forehead and in the centre of the chin. While powder highlighters are popular in Australia, the stick, cream and liquid versions are preferred by Korean women.
Battery powered powder
The Misha M Prism Bright on Auto Powder has quickly become a beauty best seller in Korea. It’s a fairly standard mineral powder foundation, but the innovation is in the way it’s applied. The brush is a large, rotating, battery powered puff. To apply the product you fill the puff with the powder, press it to your face and press the start button. According to the manufacturers the brush rotates at 13 000 times a minute, which they claim guarantees there won’t be a pore missed. It’s a great way to get that flawless, doll like finish – although it might feel a bit strange to pull out your rotating, machine brush for touch ups in public.
Images: All Found on Pinterest